Yahoo/Wal-Mart Deal Blurs Publisher-Retailer Line

NEW YORK ( — The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo president Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a Women’s Entertainment Network TV producer provides new insights into the internal network battles over the digitial distribution of TV content. And, the role Steven Spielberg played in the creation of New York’s Internet Week marketing effort.

originally published at Retail - RSV News